You are sprawled on the sofa, watching the newest stream of your favourite present. Why not plan your subsequent trip when you’re at it? That is the thought behind Samsung’s newest AI innovation, the Perplexity TV app. It is a standalone AI agent accessible on all 2025 Samsung TVs and, later this 12 months, on 2023 and 2024 TVs with the newest OS improve.
Earlier this month, on the Berlin consumer-electronics present IFA 2025, the corporate launched Samsung Vision AI, which allowed TV viewers to entry extra details about the reveals and actors they had been watching. Viewers can even use the Imaginative and prescient AI Companion in different methods, similar to receiving suggestions for reveals and flicks. The Perplexity TV app builds on Imaginative and prescient AI’s skillset.
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Samsung built-in AI throughout a variety of its merchandise, together with smartphones, home equipment, earbuds, tablets and TVs, as a part of the corporate’s imaginative and prescient to “leap forward as an AI-driven company that makes the most effective use of AI, works with AI, and grows with AI,” government Roh Tae-Moon stated on the 2025 Tech Discussion board in Silicon Valley final week.
‘Curiosity can strike at any time’
Samsung partnered with Perplexity, a self-proclaimed “free AI-powered reply engine.” Samsung says its Perplexity TV app can present the climate forecast, discover you the closest pizza store or let you know the date of the Kentucky Derby.
Ryan Foutty, Perplexity’s vp of enterprise, stated creating an AI app for TVs is smart as a result of “curiosity can strike at any time” and that buyers ought to be capable of entry info from AI whatever the AI-driven interfaces they’re utilizing.
Use the apps tab in your Samsung TV to entry the Perplexity TV App, or hit the AI button in your distant to entry Samsung’s Imaginative and prescient AI Companion. You can even ask the AI questions by talking into the built-in microphone on the distant and TV, or utilizing the on-screen keyboard.
CNET skilled is not but bought
CNET’s David Katzmaier saw Samsung’s AI-enhanced TVs earlier this 12 months at CES 2025, and is not fairly satisfied that it is a important addition.
“At first blush, a built-in AI agent does not appear to me like a superb cause to decide on one TV over one other,” Katzmaier stated. “To make it worthwhile, Samsung must show that it is higher than, say, Perplexity in your cellphone.”
