Taylor Swift’s new album, The Lifetime of a Showgirl, got here out Friday, and Instagram is not going to shake it off. The social media app is rolling out a brand-new Tales characteristic, and Swift’s account was the primary to get to attempt it.
The characteristic, known as Add Yours Clips, expands the prevailing “Add Yours” sticker right into a multimedia expertise. As an alternative of simply responding with a photograph, customers can remix the unique Story with their very own clips whereas preserving the creator’s audio and textual content locked in.
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Taylor Swift is the primary to test-drive it, launching her personal “Add Yours Clip,” a glittery orange Add Yours sticker that matches the colour of her newest album.
It is the primary time Instagram has made Add Yours totally multimedia. Instagram is clearly betting on Swift’s celebrity standing to show the brand new characteristic launch right into a full-on viral social media second.
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Celebrities aren’t the one ones who can use the characteristic. Instagram customers can take part within the characteristic on Swift’s account or that of anybody else who’s utilizing it.
However common Instagram customers may also create an Add Yours multimedia expertise for their very own account by going into Tales, clicking the plus button, after which clicking Multimedia.
